I tell you no lie. I was leading a strategic planning session and one hour later they were still going on about the label they would use to describe the people who they serve. “ I don’t like consumer”…. said one woman. My clients don’t “consume”. Another said…”customer...

Every now and again I am reminded that the business of “social care” really is women’s work. It shouldn’t be, as women do not have a monopoly on “caring” but the lack of investment in the sector, low pay, and unreliable working hours means that women tend to be the fro...