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Our Insights

Building Capability in Your Staff

September 5, 2016

The social sector reforms have seen organisations obsessed with building a strategy to sustain their organisation. The strategies have tended to focus on new branding, a marketing plan and investment in a business development manager. Sometimes it has meant a restructu...

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Consumer Movements Needed Now!

September 5, 2016

“ I thought I saw a movement. It was. It was. I’ve seen a movement being born. It is truly a marvellous experience of human ingenuity and passion”. MadQuarry Dictionary, 2013

The truth is that everything that we have come to value in our society can be traced back to a...

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Customer, consumer, client, patient, resident. It’s all about service to me.

March 20, 2016

I tell you no lie. I was leading a strategic planning session and one hour later they were still going on about the label they would use to describe the people who they serve. “ I don’t like consumer”…. said one woman. My clients don’t “consume”. Another said…”customer...

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Let’s Get Strategic

February 17, 2016

For many years, our funders required us to have strategic plans; not so we could follow them not measure the effectiveness of what we did, but because we needed them!

Times have changed and the next time you hear a customer ask for your strategic plan before they decide...

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What did we learn from 2015?

December 17, 2015

Learning Number One – A new Brand and Marketing Plan isn’t the answer  
When the going gets tough, it seems social care organisations get a new brand and a new marketing plan. Although brand and marketing are important in the evolving social care market place, it...

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A Double Whammy – Hyper-connected and marginal Consumers

December 14, 2015

Just when you thought you had it all under control, something changes.

Most organisations are aware of the ‘’hyper-connected consumer’’ … we have been told that people are now connected 24 hours a day; if they don’t like something there is a website they can criticise y...

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Social Technology and the Social Sector

November 10, 2015

The McKinsey Global Institute released an excellent report in 2012 entitled, The Social Economy. Unlocking Value and Productivity through Social Technologies which whilst some three years old, make compelling reading. The report found (amongst other things) that:

  • Th...

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Recent Posts

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September 27, 2018

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September 9, 2018

I Want to Give Back

May 1, 2017

Volunteers are the New Black

April 10, 2017

Sandwich Generation new Social Care Customer

March 23, 2017

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