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Our Insights

Knowing what customers want and need is so important

September 9, 2018

Knowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the recent political events for example; irrespective of what side of politics you stand, almost every voter was appalled or at least disa...

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Women Rule in Social Care

March 11, 2016

Every now and again I am reminded that the business of “social care” really is women’s work. It shouldn’t be, as women do not have a monopoly on “caring” but the lack of investment in the sector, low pay, and unreliable working hours means that women tend to be the fro...

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Let’s Get Strategic

February 17, 2016

For many years, our funders required us to have strategic plans; not so we could follow them not measure the effectiveness of what we did, but because we needed them!

Times have changed and the next time you hear a customer ask for your strategic plan before they decide...

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What did we learn from 2015?

December 17, 2015

Learning Number One – A new Brand and Marketing Plan isn’t the answer  
When the going gets tough, it seems social care organisations get a new brand and a new marketing plan. Although brand and marketing are important in the evolving social care market place, it...

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Innovation, is it really anything different?

November 2, 2015

We hear a lot about how managers and leaders in the sector need to be innovative, yet many have done this all their lives. So, why is it that we often don’t acknowledge innovation in the workplace? There are reasons for this but the most common one is that for innovati...

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Recent Posts

We cannot assume ‘doing good’ is enough

September 27, 2018

Knowing what customers want and need is so important

September 9, 2018

I Want to Give Back

May 1, 2017

Volunteers are the New Black

April 10, 2017

Sandwich Generation new Social Care Customer

March 23, 2017

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