Knowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the recent political events for example; irrespective of what side of politics you stand, almost every voter was appalled or at least disa...

Every now and again I am reminded that the business of “social care” really is women’s work. It shouldn’t be, as women do not have a monopoly on “caring” but the lack of investment in the sector, low pay, and unreliable working hours means that women tend to be the fro...

For many years, our funders required us to have strategic plans; not so we could follow them not measure the effectiveness of what we did, but because we needed them!

Times have changed and the next time you hear a customer ask for your strategic plan before they decide...

Learning Number One – A new Brand and Marketing Plan isn’t the answer  
When the going gets tough, it seems social care organisations get a new brand and a new marketing plan. Although brand and marketing are important in the evolving social care market place, it...

We hear a lot about how managers and leaders in the sector need to be innovative, yet many have done this all their lives. So, why is it that we often don’t acknowledge innovation in the workplace? There are reasons for this but the most common one is that for innovati...