Knowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the recent political events for example; irrespective of what side of politics you stand, almost every voter was appalled or at least disa...

How many of us feel that when we have a conversation, we never really hear what the other person is saying? Or feel that we ourselves are not being heard? So many of us fall into the pattern of talking at each other, waiting for the other person to finish talking so we...