The McKinsey Global Institute released an excellent report in 2012 entitled, The Social Economy. Unlocking Value and Productivity through Social Techn...
Tick Tock- The Clock Won't Stop: NDIS Goes Live Tomorrow
June 30, 2016
Remember the chaos and conspiracy theories of 1999. The Y2K bug was going to be catastrophic and people everywhere were planning and creating all sort...
Knowing what customers want and need is so important
September 9, 2018
Knowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the recent political events for example; irrespective of what side of politics you stand, almost every voter was appalled or at least disappointed at the process that led to the changing of the Prime Minister. Not more than 10 days later, a sitting government is about to lose a seat with an almost 30% swing against it and all you read about is that ‘we need to be more in touch’.
On the contrary, politicians don’t need to be more in touch, they just need to treat their electorate as their customers; as people with real lives that have issues and warrant being listened to. Ignoring customers is one of the first things they teach you when you learn about business yet in the business of politics, it doesn’t seem like anyone has read this chapter