Knowing what customers want and need is so important
Knowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the recent political events for example; irrespective of what side of politics you stand, almost every voter was appalled or at least disappointed at the process that led to the changing of the Prime Minister. Not more than 10 days later, a sitting government is about to lose a seat with an almost 30% swing against it and all you read about is tha