Marika KontellisSep 9, 20181 minKnowing what customers want and need is so importantKnowing what customers want and need is so important, yet everywhere you look there is evidence that this isn’t being heeded. Take the...
Marika KontellisMar 11, 20162 minWomen Rule in Social CareEvery now and again I am reminded that the business of “social care” really is women’s work. It shouldn’t be, as women do not have a...
Marika KontellisFeb 17, 20162 minLet’s Get StrategicFor many years, our funders required us to have strategic plans; not so we could follow them not measure the effectiveness of what we...
Marika KontellisDec 17, 20152 minWhat did we learn from 2015?Learning Number One – A new Brand and Marketing Plan isn’t the answer When the going gets tough, it seems social care organisations get...