I tell you no lie. I was leading a strategic planning session and one hour later they were still going on about the label they would use to describe the people who they serve. “ I don’t like consumer”…. said one woman. My clients don’t “consume”. Another said…”customer is so commercial…the next thing we will be doing is selling personal care at a bargain price…” The conversation got heated (and long). Frankly, I was not surprised but I was getting bored. So I intervened… “ Wh

The McKinsey Global Institute released an excellent report in 2012 entitled, The Social Economy. Unlocking Value and Productivity through Social Technologies which whilst some three years old, make compelling reading. The report found (amongst other things) that: The speed and scale of adoption of social technologies by customers far exceeded any previous technologies but businesses and organisations were far from being able to harness their value. Social technologies had dis