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  • Marika Kontellis

Bespoke or Bespoken For?

The ongoing issue of whether small organisations can survive can been lost in the frenzy about size. The simple fact is that big or small, organisations need to all do the following:

  • Understand and articulate your purpose;

  • Have a plan but more importantly, the discipline to stick with it;

  • Effective leadership;

  • Knowledge and understanding of your customers and;

  • A dedicated and skilled workforce.

The size of the business really matters little; small organisations can be ineffective as can large. Organisations that know what they are doing, focus on their niche and work really hard to engage and connect with their community and those that comprise it, can have a bright future. The only difference is the quantum of the resources available but just because you have more, doesn’t mean they are used well. So, if you are small, effective and utilize your resources well, stay as you are.

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